Vision and purpose
Kornicis owns and operates 18 bars and restaurants with a geographic focus on the City of London and the West End. Each of the six brands offers a different ambiance but all have built a reputation for putting the customer first. This ethos is delivered through a helpful ‘can do’ attitude in all that they do.
Jamie’s Wine Bars and Smollensky’s Bars were selected to pilot guest WiFi. This gave the Kornicis Group a competitive edge as their target audience is the business community. Access to free WiFi quickly became a must and has now been installed in more than 20 bars and restaurants.
The business challenge
Up-time and cost control
A number of Kornicis’ bars and restaurants already offered guest wireless access through consumer-grade access points across a variety of networks. However, when problems arose, Network Interlinks would be called to resolve the issues. This proved challenging as each venue had a different WiFi provider. That made it difficult to ensure continuity of access and also to control costs.
Ensuring a positive experience
Concerns relating to monitoring the type of material downloaded were also raised as customers had not been invited to accept Kornicis’ terms and conditions. In addition it was impossible to gage bandwidth usage or carryout any reporting. Kornicis recognised that it needed to ensure clients had a good experience and to minimise the possibility of reputational damage.
A valuable marketing tool
The success of the WiFi rollout has encouraged The Kornicis Group to communicate with customers via splash pages. The home page requests their email address when they first log-in. Promotions and special offers are then sent to tablets and mobile devices through splash pages whilst they are in the venue. Follow up marketing campaigns are sent via email to keep the customer informed of special events. WiFi provision has become a highly-effective marketing tool.
Kornicis now has a single dashboard through which it can easily manage WiFi across all venues, it can now see that connectivity stable and customers are enjoying a high quality connection. Visibility and reporting of the number of users connected, through what type of device, is now possible. This enables the company to understand how best to deliver content to customers and to see the value customers are getting from the connectivity offered. Any issues can rapidly be identified and resolved, minimising frustration for staff and customers alike. Costs can be clearly monitored and controlled too.
Thanks to the reliability it now enjoys, Kornicis plans to start using the wireless network for handheld tableside order entry and payment in the next few months. In addition, a new online booking system can utilise the wireless network to eliminate hard wires. Kornicis plans to use the network as a backbone to enable more integrated, intelligent monitoring and management control.
Remote set up and management
Network Interlinks suggested implementing Cisco Meraki access points across the Kornicis estate. These are plug-and play, the network is managed through the cloud so Network Interlinks can pre-configure and install without on-site IT. Monitoring and support is also carried out remotely. The Cisco Meraki dashboard makes centralised management easy.
The entire network is PCI compliant. Guest traffic from the Meraki access points goes directly to the Internet, and Meraki’s built-in stateful firewall prevents this traffic from accessing the cardholder data environment (CDE).
All network bandwidth is shared, so Network Interlinks use Cisco Meraki’s integrated application-aware traffic shaping to limit bandwidth for traffic such as peer-to-peer, online backup, and web file sharing. Network Interlinks also use Cisco Meraki’s SSID availability to restrict guest access to specific hours.